With an annual turnover in excess of £200m, Severfield plc is listed on the London Stock Exchange and is responsible for manufacturing and erecting structure steelwork for buildings such as the 2012 Olympic Stadium, The Shard, Heathrow Airport, First Direct Arena in Leeds, Birmingham New Street Station, Wimbledon Centre Court, the Emirates Stadium and the Paris Philharmonic Hall.
- Digital Services
Severfield carried out a rebrand of the organisation in 2014 to ensure a complete understanding of the structure of the company and its strategic goals with all stakeholders. It was vital to continue to carry this forward and for the Communications team to be able to update projects and display these effectively on the website in real-time via an efficient content management system. Also to consider the benefits of utilising social media with landing pages frequently formed within the website to refresh content with both search engines and the end-user. There were several key areas that needed addressing, importantly, the Careers section to ensure a healthy pipeline of young talent and also the possible addition of a video hub to allow a different method of marketing communication. It is important to note that the new website had to be made live within 6 weeks, ahead of Severfield plc announcing its Annual Results.
Catalyst’s first and most important solution, was to enable Severfield to have total contol of their own website; so transitioning the existing site from Kariba CMS (a bespoke system) to WordPress. This allowed fresh content to be created, edited and published directly to the website with ease and in real-time. Other areas completed included ensuring a seamless journey through the site for the end-user, introducing dynamic news posts, case studies and a video hub, all of which back-linked to other relevant areas of the website. The newly enhanced Careers section is now searchable by both location and job function. Applicants for specific roles are also able to upload their CVs which are then sent onto the HR Department for immediate review. The most innovative development however was the Project section, where pages are updated, again in real-time and excitingly these pages are then available immediately as a downloadable pdf. which is dynamically created as soon as the webpage renders.
Severfield’s new wesbsite now has the ability to be instantly updated by the Communications team. Also new pages and areas can be added when required. The Careers section sees an upload of in excess of 70 applications every month which contributes towards a potential reduction in recruitment agency fees. Also the Project section has been extremely well received and ensures that Projects do not have to be designed on a bespoke basis and then uploaded to the website manually. The sales team also has access to these Projects and is able to download and send by email or hand-out manually at sales meetings if required.